One of the highest-paid athletes in the world, Cristiano Ronaldo, has partnered with Binance to allow his fans to participate in the Web3 community. Ronaldo claims that his collaboration with Binance will “change the non-fungible token (NFT) game and elevate football to a new level.”

Cristiano Ronaldo, a well-known football player from Portugal, has revealed a multi-year non-fungible token (NFT) partnership with cryptocurrency exchange Binance. The cryptocurrency exchange said in a statement that through the partnership arrangement, fans of the successful footballer will have the chance to “own an iconic piece of sports history.”

The 37-year-old footballer’s Web3 community will also be open to fans of Ronaldo, a.k.a. CR7. Ronaldo, who currently holds the record for most goals scored (117) while playing for a national team, discussed his decision to partner with the cryptocurrency exchange in a video posted on Binance’s Twitter account.

I’m excited to share that Binance and I have partnered. Ronaldo, one of the highest-paid athletes in the world, declared, “Together, we are going to change the NFT game and take football to the next level, and this is just the beginning.

Deal between Binance and the Another attempt by the exchange to entice football fans to NFTs and Web3 involves Ronaldo, who, according to Forbes, has more than 690 million social media followers. In November 2021, Andreas Iniesta, a Spanish football legend with 25.2 million Twitter and 38.1 million Instagram followers, had been hired by Binance before joining forces with CR7.