In collaboration with Binance, Dubai’s retail Gaint Majid Al Futtaim accepts cryptocurrency at 29 shopping malls and 13 hotels.

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Majid Al Futtaim, the world’s largest shopping mall operator, has partnered with Binance to accept cryptocurrencies at its malls and other properties. “Majid Al Futtaim is one of the most prestigious companies in the Middle East, with millions of customers each year,” Binance’s CEO said.

Last week, Majid Al Futtaim, a leading operator of shopping malls, hotels, cinemas, hypermarkets, and retail stores in the Middle East, Africa, and Asia, announced a strategic partnership with Binance, the world’s largest cryptocurrency exchange. A number of crypto and blockchain projects will be collaborated on by the two companies.

First, according to the announcement, Binance Pay will be integrated to allow millions of customers to pay with cryptocurrencies “at Majid Al Futtaim’s various destinations in accordance with appropriate laws and regulations.” According to Binance’s website, Binance Pay currently supports more than 40 cryptocurrencies.

Changpeng Zhao (CZ), CEO and co-founder of Binance, tweeted last week:

29 shopping malls, 13 hotels, and four mixed-use communities now accepts crypto through Binance Pay. Adoption continues.

According to the company’s investor presentation published in February, Majid Al Futtaim operates in 17 countries.

The group’s properties include 29 shopping malls in five countries across the Middle East and North Africa, including Mall of the Emirates, Mall of Egypt, Mall of Oman, and Mall of Saudi. In 2021, its malls had 175 million visitors.

The company also operates 423 Carrefour stores in 16 countries across the Middle East and has exclusive franchise rights in over 30 countries across the Middle East, North Africa, and the Commonwealth of Independent States (CIS) regions.

Furthermore, the group also operates 13 hotels (11 in the UAE and two in Bahrain) and 607 cinema screens.

“Majid Al Futtaim is one of the most prestigious businesses in the Middle East and has millions of customers every year,” Zhao continued. “Integrating Web3 technologies will give its customers access to innovative new ways to engage with its brands and provide new ways to pay.”

Other projects the two companies will collaborate on include listing non-fungible tokens (NFTs) on Binance’s marketplace and creating a digital wallet infrastructure to hold cryptocurrencies from multiple platforms.