Google Finance adds CRYPTO section featuring Bitcoin, Ether, and more.

Google Finance(finance.google.com) has added crypto prices. The section, “Crypto,” now appears in the “Compare Markets” category together with conventional stock and currency markets. This section provides pricing information for cryptocurrencies, like Bitcoin, Ether, Litecoin and Bitcoin Cash.

Google’s company owns video platform YouTube, which has not good terms with crypto users by banning educational and news content, often seemingly at random.

The cryptocurrency market has attracted mainstream attention over the past year, as institutional investors and corporations have started to invest in the asset class. The crypto market cap would eventually peak north of $1.7 trillion in February before experiencing a pullback. At current values, the digital asset class is worth over $1.4 trillion.

Both retail adoption and institutional interest has been growing rapidly over the last three months with major firms like Tesla and Mastercard actively embracing cryptocurrencies.

Calls for clearer guidelines on digital assets will likely grow louder as the bull market heats up.